In 2016 Birmingham launched a £500 million plan to create a brand new place for the city. Totalling 14 hectares, the site is one of the largest and most attractive city centre development opportunities in the country.
Scarborough Borough Council secured £2.78m from the Coastal Communities Fund to redevelop Scarborough Market. NABMA Market Place were appointed to support the redevelopment and to advise on how to encourage the right calibre of trader to become part of the offering.
Market design and layout
The team liaised with a number of stakeholders including the market traders working group, the project team, English Heritage, the local planning authority, current and future market traders and the construction contractor as part of thier review of the new design and layout proposals. From an informed position they advised on a revised internal layout.
Retaining existing customers
The team monitored current shopping trends and advised on retaining customer levels during the construction works and thereafter.
Attracting new customers
The team advised on how best to promote the market in the short and long term, with a marketing plan and a strategy on how to re-launch a refurbished market.
Managing and appointing new market traders and businesses
The team helped to position the market to achieve maximum occupancy levels on re-opening. They advised and assisted with an approach to attracting the most suitable traders and businesses to occupy the refurbished market.
The building is undergoing a complete makeover, with a new mezzanine floor added to create space for new shops, offices and a café. New shops will also be opening on the ground floor of the building.
NABMA Market Place were heavily involved in the design of the new market which offers new trading opportunities for existing and new traders. They also supported the Council in recruiting new traders, maintaining a high quality threshold and commodity balance in the market.